Kris Belau | Firewood Marketing

Robot baseball | Firewood at SMX recap

by Kris Belau | Apr 6, 2018 | Digital Marketing, Marketing Strategy

Another year and another great show at Search Marketing Expo (SMX) in San Jose. For those who may not be familiar, SMX is a top conference for SEO and SEM professionals. This annual event attracts thousands of marketing practitioners from around the globe and helps...

Data-Driven (Bad) Decision-Making

by Kris Belau | Jan 23, 2018 | Digital Marketing

This is the first in a series of posts on the benefits and pitfalls of relying on data to drive your marketing decisions. In 2014, Pinterest noticed an interesting trend in their user browsing data. It turned out that many women on the site were using it to get ideas...

Big Learning from Small Businesses

by Kris Belau | Aug 2, 2017 | Marketing Strategy

Congratulations, you’ve got your big job on the marketing team of a Fortune 500 company. You’ve got your MBA from a top-tier school and feel like you’ve made it to the elite class of marketers at the top. You read books about using actionable insights to create...

A Google Sheets Add-on for YouTube

by Kris Belau | Jul 18, 2017 | Digital Marketing, Marketing Strategy

Video advertising on YouTube is a great way to tell your story and engages with a broad audience. However, to keep your online brand safe on YouTube and avoid any negative associations with your ad, make sure to consider its placement on YouTube. Although Google is...

AdWords Scripts: Friendly Robots

by Kris Belau | Apr 9, 2017 | Digital Marketing, Marketing Strategy

Getting started with AdWords scripts isn’t as scary as it seems. In Kris Belau’s presentation at SMX West 2017, he discusses how even the most non-technical marketer can look like a pro. You can also read more about taking your first steps into Scripts in...

Robot baseball | Firewood at SMX recap

Data-Driven (Bad) Decision-Making

Big Learning from Small Businesses

A Google Sheets Add-on for YouTube

AdWords Scripts: Friendly Robots

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