Brian’s passion for analytics and statistics began with his childhood love of baseball, which, after college at Cal Poly and UCLA, somehow led to a job at DirecTV where he worked on marketing effectiveness measurement, cross-media optimization and predictive modeling…some of the skills that make him an invaluable asset to our team. Born and raised in Cupertino to Dutch parents, Brian spent many summers with his extended family in Holland. A man of contrasts, he has been to Mt. Everest, the highest place on earth, but sky dives indoors.