Jeff started his career on the agency-side in New York City before getting himself to the best coast and making the leap to the "dark side," leading marketing at big brands (Intel, PlayStation), IPO-busts (Zynga, GoPro), and cash-strapped start-ups. When he is not trying to write the perfect brief, Jeff is either on a mountain with his two sons, trying to coach baseball/soccer, or walking towards a hamburger.