WEEKLY REVIEW  |  August 17, 2017

by | Aug 17, 2017 | Weekly Newsletter (Ignite) | 2,814 comments

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TECH

Digital marketing tech start-ups are hot.

Investors continue to pour cash into marketing and advertising technology start-ups. San Francisco–based SimilarWeb, a digital intelligence company that provides insight about website and mobile apps, raised a hefty $47M.

Visit a store and get pitched by a Facebook advertiser?

Although still in a hush-hush stage, Facebook is testing out a new capability where advertisers can create a custom audience based on store visits. It’s part of Facebook’s efforts to help advertisers get more offline value from their ads.  

MARKETING

New Coca-Cola ad uses recycled plastic bottles.

Everything you see in this stop-motion TV ad running in the UK and Ireland is made of recycled plastic bottles. Be sure to check out the short video on how the marketers and designers put the ad together.

Pods forming to deceive Instagram ratings.

An influencer marketing agency demonstrates the rise of deceptive practices on Instagram. Gaming Instagram’s algorithm with “pods,” (like-minded underground creators who comment and like each other’s work to boost visibility) and purchasing followers to raise social media influence have opened the doors for deception and fraud.

Say “hello” to the six-second ad.

Short ads have been tried in the past, but advertisers are prepping for TV ads that are six seconds in length. Pundits say 2018 will be the breakout year for ads that deliver product messages for ever-shortening attention spans.

DESIGN

Algorithmic artwork debuts.

Iranian artist Adam de Neige teamed up with Ivan Pesic, a software engineer, to create what is being labeled as algorithmic artwork, the arrangement of projected videos, images, and sounds using AI.

City-friendly upgrades in this budget commuter bike.

If you bike to work, or you’re thinking about it, this Wired article cites the Priority Continuum Onyx as a budget bike to be considered by urban commuters. It features disc brakes, fenders, and a no-maintenance drivetrain—and a price tag of just under $1,000.

INFLUENCERS

Markiplier? Who or what is it?

Mark Fischbach is a gamer named by Forbes as the Top Gaming Influencer for 2017. Markiplier, his online pseudonym, gained stardom by creating video gameplays posted on YouTube. One video, “Five Nights at Freddy’s – Part 1,” has now amassed over 61M views.

EVENTS

To feel the vibe of SF in the 60s, head over to the South SF Main Library for the Summer of Love Film Fest on Saturday, August 19. Get up close and personal with live reptiles, amphibians, and other critters at the 4th Annual San Jose Reptile Show all weekend long. Join the East Bay’s biggest street party this weekend at the 17th Annual Art + Soul Festival in downtown Oakland. On Sunday, the Santa Cruz Wharf will be the scene for the 2017 Aloha Outrigger Races & Polynesian Festival. The outrigger race start early at 8 am and the festival runs from 11 am to 5 pm. Maybe you just want to chill for a couple of hours and listen to free music? Check out the Brazil in the Gardens Music Festival at the Yerba Buena Gardens (Esplanade). Finally, unless you’re heading north to Oregon from the Bay Area, you might be able to catch a partial glimpse of the solar eclipse Monday morning.

AND JUST FOR FUN

Solar eclipse can confuse our animal friends.

At the moment of the eclipse, birds stop singing and bees start buzzing louder. Farm animals will head for the barn thinking it’s time to turn in. Additionally, expect owls and other nocturnals to start their nightly hunt, only to become utterly confused minutes later.


“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

— Benjamin Franklin

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