EMPLOYERS Acquisition

---

Strategy, Creative Development, Data and Merge Management, Print Production and Mail Management

EMPLOYERS, the nation’s leading workers’ compensation insurance provider for small business, needed an effective way to generate qualified leads for its network of independent agents. To address this need, Firewood leveraged and enhanced EMPLOYERS’ existing ULEAD program, a quarterly co-branded direct marketing initiative, targeted to small businesses and incorporating highly personalized and variable content. The program, which has been successfully in place for over three years, is continually being refined and optimized by Firewood to maximize response and ROI.