AVG Digital Marketing

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Email Marketing, Content Strategy, Campaign Planning, Creative Development

AVG, a leading global online security company with over 188 million customers, had a challenge -- how to reduce churn and increase engagement with their existing customer base. Firewood led the Prague-based client in addressing the problem by developing a customer lifecycle email stream based on product purchases and user engagement for onboarding, nurturing, reactivation and winback programs, as well as various acquisition and social seasonal online campaigns.