Customer Lifecycle Development

Once a customer starts using your product, it’s critical for you to offer relevant help and resources. But when your audience is diverse and your product is complicated, knowing what kind of support to give (and when to give it) can be challenging. Firewood has teamed up with a variety of clients to help them understand their customers’ unique paths and has created programs to guide and support customers during their journey. We’ve prioritized campaigns and set up smart testing strategies. And for customers that slowed or stopped their engagement, we’ve crafted clever programs to help bring them back—and get them on track.