by Selena Welz | Nov 28, 2017 | Creative/Design

I shouldn’t be saying this. I’m a full-time professional copywriter who’s been at this gig for more than 15 years. I’ve worked with countless clients to shape business and marketing communications into effective copy that achieves tangible goals. But here’s my secret:...

by Leanne Chabalko | Oct 30, 2017 | Creative/Design

If you’ve entered a chain superstore recently, you may have followed signs toward a bootastic explosion of costumes, candies, and plastic pumpkin heads. Wallets are loosened, credit cards swiped. It’s so very hard to resist. And there’s a reason for that. Halloween...

by Liz Eva | Oct 3, 2017 | Creative/Design

Few things get in the way of good communication more than bureaucratic language. Overly complex terms make it hard for readers to understand what you’re trying to say (besides being as annoying as hell). And that means people are less likely to take the action you...

by Tara Parente | Sep 19, 2017 | Creative/Design

I will say that I was a bit reluctant to leave my most beloved Adobe in favor of Sketch. I have been extremely loyal to the Adobe suite for all my design needs. However, over this past year and a half I have become quite the fan of Sketch. While I haven’t completely...