Marketing Strategy | Firewood Marketing

Robot baseball | Firewood at SMX recap

by Kris Belau | Apr 6, 2018 | Digital Marketing, Marketing Strategy

Another year and another great show at Search Marketing Expo (SMX) in San Jose. For those who may not be familiar, SMX is a top conference for SEO and SEM professionals. This annual event attracts thousands of marketing practitioners from around the globe and helps...

Aiming Better: A Strategist’s Approach

by Erica Carmel | Mar 15, 2018 | Marketing Strategy

Ready…. Fire…. Aim! Unfortunately this happens all too often in the marketing and advertising industry. We’re asked to write copy without knowing the audience, create a digital campaign without knowing the placement, or start any project without knowing the ultimate...

One Weird Trick to Improve Your Remarketing

by Zack Schumacher | Mar 5, 2018 | Digital Marketing, Marketing Strategy

Remarketing has come a long way. Just a few short years ago, marketers often needed to make a business case for the incrementality of remarketing (i.e., were you paying for users that would come back anyway or were you increasing sales?). Thankfully remarketing has...

Effective Workplace Communication: Simple Tricks I’ve Picked Up Along the Way

by Imma Trillo | Feb 22, 2018 | Firewood Life, Marketing Strategy

The written record of our work activities exists mostly in emails, texts, chats, and pings that we fire up from laptops, tablets, and smartphones. Speed is of the essence. Quite often, we write in clipped fragments in response to an already old thought. More often...

SEO Tips to Prep for Google’s Mobile-First Index

by Jenn Colby | Feb 13, 2018 | Marketing Strategy

Google doesn’t typically announce major algorithm updates or indexing changes. If they do announce something, it’s usually to acknowledge an update after it’s taken place and the details they give are vague and limited. This helps keep the SEO world on its toes, which...

Working in an Embedded Agency Team

by Thorne Washington | Dec 5, 2017 | Marketing Strategy

Digital marketing moves fast. Time is always of the essence, and timing—having the right people in the right place with the right knowledge—is critical. As an agency marketing team member, being able to react quickly and expertly navigate this landscape can be the...

Robot baseball | Firewood at SMX recap

Aiming Better: A Strategist’s Approach

One Weird Trick to Improve Your Remarketing

Effective Workplace Communication: Simple Tricks I’ve Picked Up Along the Way

SEO Tips to Prep for Google’s Mobile-First Index

Working in an Embedded Agency Team

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