Airbnb: A New Strategy for Growth


When offering a service, it’s important to maintain a healthy balance between supply and demand. To help improve their growth efforts, Airbnb reached out to Firewood Marketing. Together, a strategy was developed to acquire more hosts—and meet the needs of new guests. Firewood supported Airbnb with full campaign development, from strategy to creative to execution—ensuring all efforts tied back to key business objectives. Firewood also equipped Airbnb with a team of experts to execute, track and analyze all marketing efforts (including SEM, paid social, and display). Firewood’s experts also analyzed key marketing trends and customer behavior economics to help identify the smartest ways to optimize all campaigns.