Thumbtack Acquisition & Relationship Marketing

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Strategy, Email Creative Design, Content Creation, Offline DM Creative Development, Print & Mail Management, Data Acquisition & Management, Performance Analytics

For any new company, generating awareness and interest is critical. After Thumbtack (an online marketplace that connects consumers with local professional service providers) launched, they turned to Firewood Marketing to help attract small business decision makers. With a strategic direct mail campaign (incorporating personalization and compelling social proof), Firewood was able to raise awareness of Thumbtack among their target audience. Based on the success of the campaign, direct mail remains Thumbtack’s primary acquisition method. To keep these new customers, Thumbtack partnered with Firewood to develop a robust communications strategy—including emails, newsletters, category-specific initiatives, and consumer reactivation campaigns.