by Alan Cuevas | May 2, 2018 | Digital Marketing

Narrowing your target audience can be a challenge, especially when working within Google’s Display Network. AdWords offers helpful targeting tools, but what happens when the defined target audience is too broad and remarketing is not available? Welcome to Custom...

by Sean Dunnigan | Mar 23, 2018 | Digital Marketing

The internet has led an unprecedented assault on the English language. Every day, new slang is tossed around on places like Twitter, Reddit, and the anarchic Comments SectionTM as if they were spoonfuls of mashed potatoes being hurled in a school cafeteria. It’s left...

by Kris Belau | Jan 23, 2018 | Digital Marketing

This is the first in a series of posts on the benefits and pitfalls of relying on data to drive your marketing decisions. In 2014, Pinterest noticed an interesting trend in their user browsing data. It turned out that many women on the site were using it to get ideas...

by Zack Schumacher | Oct 25, 2017 | Digital Marketing

For anyone that has spent time working in digital marketing, the variety of views on strategy, best practices, etc. that one comes across is staggering. I began working in the field in the summer of 2008. Times were different back then. There were legitimate debates...