Digital Marketing | Firewood Marketing

A Google Sheets Add-on for YouTube

by Kris Belau | Jul 18, 2017 | Digital Marketing, Marketing Strategy

Video advertising on YouTube is a great way to tell your story and engages with a broad audience. However, to keep your online brand safe on YouTube and avoid any negative associations with your ad, make sure to consider its placement on YouTube. Although Google is...

The top 5 commonly ignored AdWords optimization techniques.

by Cindy Chou | May 16, 2017 | Digital Marketing

In my years as a digital marketer, I always ask myself: Do my search campaigns meet my business goals? How can I improve my search campaign performance under a limited budget? I can optimize campaigns by adjusting daily budget, applying different bid strategies,...

AdWords Scripts: Friendly Robots

by Kris Belau | Apr 9, 2017 | Digital Marketing, Marketing Strategy

Getting started with AdWords scripts isn’t as scary as it seems. In Kris Belau’s presentation at SMX West 2017, he discusses how even the most non-technical marketer can look like a pro. You can also read more about taking your first steps into Scripts in...

A guide to AdWords Scripts.

by Kris Belau | Mar 15, 2017 | Digital Marketing

AdWords Scripts: Your first steps Back before 2012 there were two kinds of AdWords Advertisers: those that had API access and the team of developers required to take advantage of it, and those that did not. This precious resource was governed by a usage quota, and...

Search marketing strides: the takeaways from MediaPost Search Insider Summit.

by Stephanie Quintal | Jun 6, 2016 | Digital Marketing

Panel: Biometrics and Search: How Marketers will use the Data, MediaPost Search Insider Summit, May 4-7 2016, Key Largo FL. I had the opportunity to attend the MediaPost Search Insider Summit in Key Largo, Florida last month, and what an experience it was! Aside from...

What makes a great digital marketer?

by Nino Medina | May 5, 2016 | Digital Marketing

For both budding marketers trying to hone their skills and companies looking to hire someone who gets digital marketing, it’s a helpful exercise to explore the question: “What makes a great digital marketer”? From my years of experience, here are the qualities I’ve...

A Google Sheets Add-on for YouTube

The top 5 commonly ignored AdWords optimization techniques.

AdWords Scripts: Friendly Robots

A guide to AdWords Scripts.

Search marketing strides: the takeaways from MediaPost Search Insider Summit.

What makes a great digital marketer?

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