Marketing Strategy | Firewood Marketing

Five Techniques People Use to Influence Others

by Sean Dunnigan | Nov 7, 2017 | Marketing Strategy

As marketers, creatives, analysts, and magicians, being strategic with our communication is pretty much our wheelhouse. But how do we do it? How do we actually go about getting our ideas accepted and our recommendations carried out? Below are five popular persuasion...

Big Learning from Small Businesses

by Kris Belau | Aug 2, 2017 | Marketing Strategy

Congratulations, you’ve got your big job on the marketing team of a Fortune 500 company. You’ve got your MBA from a top-tier school and feel like you’ve made it to the elite class of marketers at the top. You read books about using actionable insights to create...

A Google Sheets Add-on for YouTube

by Kris Belau | Jul 18, 2017 | Digital Marketing, Marketing Strategy

Video advertising on YouTube is a great way to tell your story and engages with a broad audience. However, to keep your online brand safe on YouTube and avoid any negative associations with your ad, make sure to consider its placement on YouTube. Although Google is...

A hundred HR people walk into a bar…

by Imma Trillo | Jun 14, 2017 | Firewood Life, Marketing Strategy

In TV or film representations, HR is a matron or some other unsympathetic character that people don’t want around as they let loose at the company party. It would seem that all that HR does all day is come up with new ways to keep the hours long, the breaks short, and...

Our event experts weigh in on the event that never was (and why).

by Matt Sgro | Jun 1, 2017 | Creative/Design, Marketing Strategy

One of the main goals during any event planning process is customer satisfaction. Although profit, brand awareness, and more can be a main goal, you always want your customer leaving with the feeling that the event was worth both their time and their money....

5 tips for picking a project management tool.

by Yasaman Golban | Apr 10, 2017 | Creative/Design, Marketing Strategy

We recently chose a new project management tool at Firewood. Since the experience is still fresh in my mind, I’d like to share the most important things we learned during the selection process: 1. Broadly identify your company’s top priorities and be sure the tool...

Five Techniques People Use to Influence Others

Big Learning from Small Businesses

A Google Sheets Add-on for YouTube

A hundred HR people walk into a bar…

Our event experts weigh in on the event that never was (and why).

5 tips for picking a project management tool.

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