WEEKLY REVIEW  |  June 22, 2017

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TECH

VR allows you to work from paradise

Breakroom is a new virtual reality app that turns your office Into a vacation paradise. A big plus, you get the serenity of fake nature while working in your own seat.

Apple readies its new ‘black magic’?

The new black iMac Pro debuts this December. A space gray keyboard and mouse are also part of the new iMac. Will this make it to your holiday gift list?

MARKETING

U.S. projects make the Cannes Lions Innovation shortlist

Google, Intel, Apple, Samsung, and the U.S. Postal Service are among 13 U.S. entries to make the shortlist of companies honored for branded projects that use data and technology in creative, game-changing ways.

There’s the Great Wall and now, the Dating Wall

If you find yourself in Brooklyn, love selfies, and you’re single, Delta Airlines wants you to check out the Dating Wall. This promo lets you boost your dating profile by taking selfies with painted iconic travel scenes as your backdrop.

DESIGN

Celebrating 30 years of GIFs

The ubiquitous GIF sharing platform, GIPHY, marks its 30th year anniversary by having 30 artists transform their digital creations into the physical realm for a gallery show in New York City called TIME_FRAME.

A $10 Million Jackson Pollock painting discovered in the most random place

Art appraiser in Scottsdale spends $50,000 on forensic analysis to determine Jackson Pollock painting found in a garage. It’s expected to draw $10-15M at auction.

Algorithm designs seven million unique labels for Nutella jars

If you’re one of 30 million fans of Nutella on FB, then you should know about Nutella Unica, a project that featured a single algorithm to design 7 million art-quality labels for their jars. The sought-after jars sold out in one month in stores throughout Italy.

INFLUENCERS

Want “Cool Cats?” Try this Spotify "Pet Therapy" playlist

Teens claim an album found on Spotify calms their cats and reduces cat fights. The title? “Pet Therapy – Calming Music for Pets.”

From finstas to 'ghost posts': Teens clean up act

Know any teens applying to college? Then maybe suggest they budget for a service to clean up a prospective applicant’s digital footprint. Many are worried that an errant post or photo could sink their chances for acceptance.

EVENTS

Ready to rock your weekend? Kick it off with Firewood’s own senior copywriter Rob Marsh and his band El Metate at the Boom Boom Room in The City on Friday, June 23. Dig dogs? Diablo Ballet presents the 2nd Annual PAWS de Tutu dog festival on Saturday, June 24. Free Redwood Symphony Concert in the Park kicks off with the Redwood Symphony. Treasure Island Flea is on Sunday, June 25 with a market, scavenger hunt, and live music. And don’t forget the 2017 San Francisco Pride Festival with activities all weekend long.

AND JUST FOR FUN

The Walking Dead—the insect version

After this deadly fungus infects the goldenrod soldier beetle, it orders the beetle to climb up a plant and clamp its mandible around a flower. It then dies swinging from the flower to infect other nearby beetles.